Lead Powerfully at Work and Actually Be There at Home. Both. In 12 Weeks.

You Have Everything. So Why Does It Feel Like This?

You're not failing. You're carrying more than anyone realizes, including yourself. You're good at your job. Really good. You lead teams, hit deadlines, show up prepared, and make it look easy. At work you are seen, valued, and recognized for everything you bring.

Then you go home. And the second shift begins.

Dinner. Homework. Baths. Bedtime. The mental list of everything that needs to happen tomorrow. The permission slip you forgot to sign. The appointment you need to schedule. The emotional temperature of everyone in the house that only you seem to notice. You're doing all of it.

And nobody notices.

You answer Slack messages while your kids are talking to you. You mentally replay the 3pm meeting during bedtime. You feel guilty at work for thinking about home. You feel guilty at home for thinking about work. You snap, not because you're a bad mom, but because your nervous system never fully turned off. You are never fully arriving anywhere.

At 10pm when everyone is finally asleep you open the laptop. Not because it's urgent. Just because it's habit and work is the one place where you feel mostly competent. At work it's easier to feel *done* with a task where at home it never feels done.

So you stay up until midnight. Scrolling and *working* wondering if this is how it should be. Moving things around. Making it perfect. Telling yourself this is just what it looks like right now. That it will get easier. That when the kids get a little older, when this season passes, when things slow down, you'll feel like yourself again. But the season keeps changing and the feeling doesn't.

Here's what's actually happening beneath the surface.

You are carrying three invisible loads simultaneously. And you have an extraordinary capacity to keep functioning under all of them. Because of this it's made the weight of it invisible. Even to you.

The emotional load.
Things from your past you pushed through with "I'm fine, I'm strong, I've got this" and kept going. You never stopped long enough to process them. So they're still there, quietly running in the background of every decision you make.

The physical load.
The second shift. Everything related to the kids, the house, the logistics, the caregiving. The work that never stops and nobody notices. You are doing 5 to 10 more hours of this every week than your partner and you don't even see it.

The responsibility load.
You don't just think about everything, you own it. You're the default parent. The decision maker. The one who makes sure it all gets done. Without being asked. Without being thanked. Without anyone around you having any idea what it actually costs.

And here is the cruelest part.

Your capacity to keep going under all of this is so high that you have interpreted it as inadequacy.

You think: I *should* be handling this better. What you can’t see is that most people would have stopped long before now.

There is something else. Something quieter that you haven't said out loud to anyone.

You miss her. The version of you before all of this. The one who knew what she wanted and went after it. Who felt clear and energized and like herself. You're not sure when she got so quiet. You just know that somewhere in the years of doing both, career and family and the invisible load of all of it, she started disappearing.

And you're terrified you have to choose. Or that maybe, you’ve already chosen. So you push it down.

If you find her again, then you can’t be the mom you want to be. Or if you choose your career, you can’t choose yourself. Maybe somewhere you’ve accepted that you can't have all of it.

That belief is what keeps you stuck. And it's the first thing we dismantle inside Her Alchemy.

There Is a Cost To Staying Here...

It’s not dramatic and it’s not all at once. It’s actually really quiet and slow. Year by year.

The kids keep growing. The moments keep passing you by. You keep telling yourself you'll be more present when things slow down but things don't slow down. They just keep moving. You start to notice you're watching your own life from a distance. Like you're in it but not actually there for it. And you feel further away from yourself - the one that sits beneath the surface of all of your *doing*

The second-guessing gets louder. The self-doubt creeps in. You start to wonder if something is actually wrong with you, why you can't figure this out when you've figured out so many other hard things.

You don't tell anyone. Because everywhere you look, it seems like other people have it figured out. And saying it out loud makes it real and maybe it means something is actually wrong with you.

So you keep going. Keep performing fine. Keep waiting for the season that never comes. And somewhere underneath all of it a quiet voice asks: "is this really it?"

That question is why you're here.

And the answer is *no*. It doesn't have to be.

Her Alchemy Is For You If:

You're a mom in a leadership role. You’re a Manager to VP level, who has built a successful career and is quietly losing herself inside it. You love your career. You love your kids. And you're exhausted from feeling like you're failing both.

You can't turn your brain off when you get home. You're physically present but mentally somewhere else entirely.

You've tried the planners, the podcasts, the productivity systems. And the pressure still follows you everywhere.

You keep waiting for the right season to finally take care of yourself and the right season never comes.

You look like you have it together. Nobody around you actually knows that this is how you feel. They actually probably think *you* have it together. But at night when you are alone you feel it.

You privately fantasize about a simpler life, not because you want to quit, but because you're depleted in a way you can't explain to anyone.

You don't think you're burned out. You just know something is off. And it's been off for long enough that you've started to wonder if this is just how it is now.

You're not starting from zero. You've done the reading, the therapy, the self-development work. You're ready for the thing that makes it all click.

Proven method for Manager-level up to VP women in corporate.
Developed by a former Senior Director who has lived your exact journey.
Trusted by high-performing moms in Fortune 100 and Fortune 500 companies.

The Cold Hard Truth

I used to sit at my desk waiting for my boss or my husband to tell me it was okay to slow down.

And then they did tell me. More than once. I didn't believe I could.

I kept my foot on the pedal anyway. I kept waiting for something outside of me to change before I allowed myself to feel different. A different boss. A lighter season. Sometimes I fantasized about a completely different life. A simpler role. Less pressure. Less responsibility. But if I'm honest, I didn't actually want that.

I wanted this life. I wanted the career, the ambition, the challenge.

I just didn't want to feel so out of control inside it.

And I see this in the women I work with every single day. You are waiting for a new job. Older kids. A less busy quarter. A partner who finally notices what you're carrying. You're waiting for something outside of you to change so you can finally feel better inside.

The job is not the problem.

The schedule is not the problem.

The season is not the problem.

The beliefs running quietly underneath everything you do, the ones that tell you that you have to keep going, that you can't slow down, that the permission isn't real … those are the problem.

And they come with you everywhere you go. New job. Same beliefs inside it. New season. Same pattern running it.

Until you change what's happening on the inside, nothing on the outside will feel different for long. That's an identity problem. And identity problems are the heart of what we solve inside Her Alchemy.

The Solution

There is a different way. And it starts on the inside.

Think of it this way. You've been driving hard toward a destination that was programmed into your GPS a long time ago. You've been executing flawlessly, hitting every milestone, making every turn. And somewhere along the way you looked up and realized you're on the wrong highway.

You've been driving toward what everyone around you said you should want, the title, the salary, the next level, the markers that said to the world: look, she's made it.

And you got there. And it still doesn’t feel like enough. The GPS isn't broken.The destination just needs to be reprogrammed.

And *you* get to reprogram it. That's what we do inside Her Alchemy.

Not from the outside in … reorganizing your calendar, optimizing your schedule, giving you another system to run the same identity through.

From the inside out. Identity first. Then the patterns. Then the real world tools that make it stick.

So that when life pulls you off course *and it will* you know exactly how to find your way back. Not because someone told you what to do but because you know how to program your own GPS based on who you are and what you want as you evolve.

Pillar 1: Clarity

I know who I am and what matters in this season.

You cannot take a single aligned step forward until you know who you actually are right now.

Not who you were before kids. Not who you're expected to be.

Who you are in this season: your vision, your values, the evidence of your own strength you've been dismissing.

This pillar slows you down long enough to reconnect with your own truth.

Modules: Reclaiming Your Identity · Vision Beyond Roles · Values as Your Decision Filter · The Evidence You've Been Ignoring

Pillar 2: Self-Trust

I trust myself enough to act on that clarity.

Clarity without self-trust goes nowhere. This is where the internal work gets real.

You dismantle the stories, fears, and patterns that have been running your decisions behind the scenes.

You address what you've been mislabeling as a confidence problem.

It's not a confidence problem. You are already confident.

What is broken is self-trust.

You learn to hear your own inner knowing again and act on it without second-guessing yourself

Modules: Calming Your Inner Noise · The Stories Running Your Life · Boundaries That Hold Under Pressure · Redefining Success on Your Terms

Pillar 3: Embody

I *live* this in the real world consistently.

This is where your knowing becomes how you show-up. This becomes your baseline. You can catch yourself in a thought spiral. You can hear the fear mid-sentence and name it. You have a toolkit to regulate yourself so when life pulls you off track you are out for hours, not weeks.

You aren't just intellectually understanding the work. You are living it. And when life gets hard *because it will* you know exactly what to do.

Modules: How You Talk to Yourself Changes Everything · Protecting Your Energy Long-Term · Tools for the Moments That Matter · You Did the Work. Now You Get to Live It.

What this includes:

12 live weekly group coaching sessions with real-time coaching, reflection, and support in a small group of women like you. (Value $4,200)
The complete 12-week Her Alchemy curriculum: private podcast style, designed to fit into your real life (Value: $997)
Weekly growth work and integration practices: short, specific, and built for women with full lives (Value: $497)
Private community support: a small, intimate group of women in the same season as you in a private Whatsapp channel to share and do this work together. You realize quickly you’re not alone. (Value: $197)
BONUS The 12-Minute Morning Reset: a nervous-system-supporting routine that works even on your hardest mornings. (Value: $197)
BONUS The Integration and Self-Trust Toolkit: the tools you reach for when life gets noisy and you need to find your way back to yourself (Value: $297)

Total Value: $6,385

I am confident enough in this work to put the risk on me. If you show up, do the work, and after 30 days you genuinely feel this isn't the right fit email me at [email protected] and I will refund every penny. No complicated process. No hard feelings.

I offer this guarantee because I have worked with enough women to know what happens when they actually do this work. The women who show up change. Every time.

This guarantee exists for the woman who needs one last reason to say yes to herself. You've waited long enough.

Imagine This...

Imagine ending the workday and actually leaving it. Sitting at dinner and your mind is there with your kids and your husband. You’re not in the meeting that ended two hours ago. You’re actually enjoying your time where your feet are.

Your kids are talking and you are actually listening. Not half there. You’re there.

Imagine taking a day off without spending the evening making up for it.

Asking for what you need without apologizing.

Going after what you want without waiting for permission. Imagine trusting yourself again.

Making decisions from your own knowing instead of everyone else's noise. Feeling the difference between reacting to your life and actually choosing it.

Imagine succeeding at work *and* actually feeling it.

Coming home and being present. Really present. Feeling lighter.

Not because less is happening. Because you're no longer carrying what was never yours to carry alone. Imagine recognizing yourself again. That is what is waiting on the other side of this work.

What Clients Say ...

Emily S. - Marketing Director, Mom of 3

"I feel so much lighter. The biggest difference for me has been my awareness. I can catch my unhelpful thoughts before they feed a narrative that is not true. I feel significantly more confident in my abilities and energized with the call to lead versus burdened."

Bridget F. - VP of User Experience

"I am more present, aware of my actions, and unapologetic for taking the time that I need for my family. I don't have to let my fears take over my life. I can be perfectly imperfect and that's why I make the best Mom and Leader."

Katelin - Service Delivery Manager

"I no longer have the belief that I have to choose being a good mom or being successful in my career. My stress and anxiety around this has disappeared. I came in thinking about it as learning, but now I see it as investing in my future self."

Meg E. - Associate Director of Analytics

"Instead of succumbing to the chaos, I now have 2-3 things I actually do when I feel the spiral coming on. I'm so grateful I tried this instead of holding onto my default way of operating."

The result that says everything:

One of my clients went through Her Alchemy while navigating a major leadership transition. Six months later she made a two grade level leap becoming the highest ranking person in her function at one of the largest companies in the United States. Not despite doing the inner work. Because of it.

KATELIN
Service Delivery Manager

Where she started: Katelin lived in a constant loop of anxiety. She felt like she had to choose between being a mom and doing well at work. Newly pregnant, the pressure only intensified. Her mind jumped to worst-case scenarios. She pushed harder, questioned herself constantly, and felt like she had to prove she could handle it all.

What shifted: Through Her Alchemy, Katelin stopped living from fear and started leading herself differently. She no longer sees motherhood and leadership as competing roles. She feels grounded and clear when making decisions. Work no longer bleeds into everything else. She shows up calmer, more present, and more confident; at work and at home.

EMILY

Marketing Director & Mom of 3

Where she started: Emily was exhausted and overwhelmed. Work felt heavy and uninspiring. She questioned whether she was even in the right role and quietly doubted her abilities. The stress didn’t stop at the office. It followed her home, leaving her drained, distracted, and frustrated with herself for not being able to “figure it out.”

What shifted: Instead of forcing answers, Emily learned how to lead herself and get clarity. She feels steady and confident again. Decisions feel simpler. Her energy has returned. She’s no longer second-guessing everything or carrying work stress into family time. She’s leading her career and her life in a way that actually feels sustainable and based on what she wants.

I know this woman because I was her.

Minnesota winter morning. My arms were full with the kids' bags, work bag, lunch, water bottle, purse, and coffee. My 4-year-old wouldn't let me buckle her car seat. Arched back and yelling. In a moment of frustration I scream-swore at her. She went wide-eyed, pushed her lip out, and started crying but a different cry. She knew.

I pulled her into my chest and thought: why is working and being a mom so hard? Why am I failing at this when I've figured out so many other things?

Through tears I said: no meeting is worth this.

I didn't quit my career. I started learning and applying how other high-performing people managed their energy and their internal world.

I made shifts … redefined what success meant to me, stopped saying yes to everything, started listening to myself again. I also started teaching these strategies to other women in the Women in Technology group I founded.

Within six months I was promoted to Senior Director.

What I learned: you don't have to choose between ambition and motherhood. But you do have to pause long enough to look at the patterns beneath the surface that are running your daily show.

That's the work only you can do. And it's the work we do together inside Her Alchemy.

I'm Alicia Ayala - former Senior Director of Technology, mom of two, and founder of Her Alchemy. I left a 22-year corporate career to help the women I used to be.

Not because it was easy.

Because I knew there was another way.

And I wanted every woman in that driveway whose arms are full, running late, wondering why she can't figure this out, to know you *can* do both without the constant mental load.

How much time will this take?

That makes sense. Most women who join feel stretched thin already. What you can expect:

1 hour per week for the live group coaching call, 20 minutes per week for the lesson (most are under 20 minutes), and 15 minutes for the weekly growth work.

That said, this program is designed to meet you where you are. If the only thing you can do one week is attend the coaching call, you will still get value. If another week all you do is listen to the lesson while driving or walking, that counts.

The more you engage, the deeper the shift. But there is no “perfect” way to do this.

Will this work? What if it doesn’t?

This is a fair question. Everyone’s experience is different because everyone’s life is different. What I can say is this: if you show up, even imperfectly, you will get something from this.

This work isn’t about forcing an outcome. It’s about creating space to reconnect with yourself, slow the internal noise, and start making clearer decisions about what you want for your career and life.

The results tend to build over time. Small shifts in how you think, lead, and respond start to change how your days feel.

Is this therapy?

No. This is not therapy. This is coaching and mentorship. I guide you through a structured, repeatable process over 12 weeks that helps you realign how you’re leading yourself so your life feels steadier and more intentional.

I believe you already have the answers within you. This work helps you access them again.

There will be reflection, insight, and emotional honesty. And there will also be practical guidance and real-life application.

If you ask a direct question about career, leadership, or motherhood, I’ll share perspective and experience.

You've probably already done the math on what staying here costs you. The Sunday dread. The 10pm laptop sessions or scrolling wanting your success to feel *better* than it does.

The moments with your kids where you're physically there but mentally somewhere else entirely. None of that's free.

Her Alchemy is $2,500 pay in full. Or four payments of $660. For 12 weeks of live coaching, a proven methodology, and the tools you will use for the rest of your life.

Not to mention the only program designed specifically for the woman who has built everything she was supposed to want and is ready to actually feel better in what she's already built.

This is not a course you buy and never open. This is 12 weeks of live coaching, real community, and identity-level work that you will use for the rest of your life. The goal is not for you to need a coach forever. The goal is for you to become your own.

Lead Powerfully at Work and Actually Be There at Home. Both. In 12 Weeks.

Lead Powerfully at Work and Actually Be There at Home. Both. In 12 Weeks.

Creator of Women in Technology (WIT) · Certified NLP Master (behavior change)

AS PRESENTED AT:

Creator of Women in Technology (WIT) · Certified NLP Master (behavior change)

AS PRESENTED AT:

You Have Everything. So Why Does It Feel Like This?

Here's what's actually happening beneath the surface.

There Is a Cost To Staying Here...

Her Alchemy Is For You If:

The Cold Hard Truth

The Solution

Introducing Her Alchemy: Inner Leadership

How It Works

Pillar 1: Clarity

Pillar 2: Self-Trust

Pillar 3: Embody

What's Included

Try Her Alchemy for 30 Days Risk Free

Imagine This...

5+

50+

20+

What Clients Say ...

Women like you. Different lives. Same quiet questions.

KATELINService Delivery Manager

EMILY

Marketing Director & Mom of 3

About Alicia:

If these thoughts have crossed your mind, you’re not alone.

01

“I don’t have time for this.”

02

“What if this just becomes something I start and can't finish?”

03

“I should be able to figure this out on my own.”

04

“What if the problem is actually me?”

05

“I’ve tried mindset work before and it didn’t stick.”

Frequently Asked Questions

How much time will this take?

What if I miss a group coaching call?

Will this work? What if it doesn’t?

How do I know if this is for me?

Is this therapy?

Do I have to change jobs or make a big life overhaul?

What if I don’t know what I want yet?

What kind of support will I have?

How much can change in 12 weeks!

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EMPLOYEES YOU CAN TRUST

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100% QUALITY GUARANTEE

Investment Her Alchemy: Inner Leadership

Pay in Full

Total $2,500

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The next step is a conversation.

KATELIN
Service Delivery Manager